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This is Your Brain on Shakespeare by Philip Davis
In all of his plays, sonnets and narrative poems, Shakespeare used 17,677 words. Of these, he invented approximately 1,700,  or nearly 10 percent. Shakespeare did this by changing the part of  speech of words, adding prefixes and suffixes, connecting words  together, borrowing from a foreign language, or by simply inventing  them, the way a rapper like Snoop Dogg has today. (Another exemplary instance is the way HBO’s series The Wire has integrated slang into our contemporary vernacular.)
Professor  Philip Davis from the University of Liverpool’s School of English is  approaching brain research in a different way. He is studying what he  calls “functional shifts” that demonstrate how Shakespeare’s creative  mistakes “shift mental pathways and open possibilities” for what the brain can do. It is Shakespeare’s inventions—particularly his deliberate syntactic  errors like changing the part of speech of a word—that excite us,  rather than confuse us.
With the aid of brain imaging scientists, Davis conducted neurolinguistic experiments investigating sentence processing in  the brain. The experiments showed that when people are wired they have  different reactions to hearing different types of sentences. 
One type of measured brain responses is called an M400, which  occurs 400 milliseconds after the brain experiences a thought or  perception. This is considered a normal response. On the other hand, a P600 response  indicates a peak in brain activity 600 milliseconds after the brain  experiences a quite different type of thought or perception. Davis  describes the P600 response as the “Wow Effect,” in which the brain is  excited, and is put in “a state of hesitating consciousness.” It should be no surprise that Shakespeare is the master of eliciting  P600s, or as Davis told Big Think, Shakespeare is the “predominant  example of this in Elizabethan literature.”
But how is poetic language different from normal language? Consider  these examples, in which Shakespeare grammatically shifts the function  of words:
An adjective is made into a verb: ‘thick my blood’ (The Winter’s Tale) 
A pronoun is made into a noun: ‘the cruellest she alive’ (Twelfth Night)
A noun is made into a verb: ‘He childed as I fathered’ (King Lear)
As Davis’s experiments have shown, instead of rejecting these  “syntactic violations,” the brain accepts them, and is excited by the  “grammatical oddities” it is experiencing. While it has not been fully  proven that we can localize which parts of the brain process nouns as  opposed to verbs, Davis says his research suggests that “in the moment  of hesitation” brought on by the stimulative effects of functional  shift, the brain doesn’t know “what part to assign the word to.”
For Davis, we need creative language “to keep the brain alive.” He  points out that so much of our language today, written in bullet points  or simple sentences, fall into predictability. “You can often tell what  someone is going to say before they finish their sentence” he says.  “This represents a gradual deadening of the brain.”
Lesson:
Short of placing multiple electrodes on your scalp, simply read the four sentences below, and ask yourself which one you like best.
1. A father and a gracious aged man: him have you enraged
2. A father and a gracious aged man: him have you charcoaled.
3. A father and a gracious aged man: him have you poured. 
4. A father and a gracious aged man: him have you madded.
If the experiment worked, here are how the results should have played  out: The first sentence should elicit a normal brain reaction. The  brain recognizes that the sentence makes sense; unlike the next two  lines, which the brain rejects. The fourth line is an example of  functional shift, which is found in King Lear. Your brain is now thinking like Shakespeare.
via

This is Your Brain on Shakespeare by Philip Davis

In all of his plays, sonnets and narrative poems, Shakespeare used 17,677 words. Of these, he invented approximately 1,700, or nearly 10 percent. Shakespeare did this by changing the part of speech of words, adding prefixes and suffixes, connecting words together, borrowing from a foreign language, or by simply inventing them, the way a rapper like Snoop Dogg has today. (Another exemplary instance is the way HBO’s series The Wire has integrated slang into our contemporary vernacular.)

Professor Philip Davis from the University of Liverpool’s School of English is approaching brain research in a different way. He is studying what he calls “functional shifts” that demonstrate how Shakespeare’s creative mistakes “shift mental pathways and open possibilities” for what the brain can do. It is Shakespeare’s inventions—particularly his deliberate syntactic errors like changing the part of speech of a word—that excite us, rather than confuse us.

With the aid of brain imaging scientists, Davis conducted neurolinguistic experiments investigating sentence processing in the brain. The experiments showed that when people are wired they have different reactions to hearing different types of sentences. 

One type of measured brain responses is called an M400, which occurs 400 milliseconds after the brain experiences a thought or perception. This is considered a normal response. On the other hand, a P600 response indicates a peak in brain activity 600 milliseconds after the brain experiences a quite different type of thought or perception. Davis describes the P600 response as the “Wow Effect,” in which the brain is excited, and is put in “a state of hesitating consciousness.” It should be no surprise that Shakespeare is the master of eliciting P600s, or as Davis told Big Think, Shakespeare is the “predominant example of this in Elizabethan literature.”

But how is poetic language different from normal language? Consider these examples, in which Shakespeare grammatically shifts the function of words:

An adjective is made into a verb: ‘thick my blood’ (The Winter’s Tale)

A pronoun is made into a noun: ‘the cruellest she alive’ (Twelfth Night)

A noun is made into a verb: ‘He childed as I fathered’ (King Lear)

As Davis’s experiments have shown, instead of rejecting these “syntactic violations,” the brain accepts them, and is excited by the “grammatical oddities” it is experiencing. While it has not been fully proven that we can localize which parts of the brain process nouns as opposed to verbs, Davis says his research suggests that “in the moment of hesitation” brought on by the stimulative effects of functional shift, the brain doesn’t know “what part to assign the word to.”

For Davis, we need creative language “to keep the brain alive.” He points out that so much of our language today, written in bullet points or simple sentences, fall into predictability. “You can often tell what someone is going to say before they finish their sentence” he says. “This represents a gradual deadening of the brain.”

Lesson:

Short of placing multiple electrodes on your scalp, simply read the four sentences below, and ask yourself which one you like best.

1. A father and a gracious aged man: him have you enraged

2. A father and a gracious aged man: him have you charcoaled.

3. A father and a gracious aged man: him have you poured. 

4. A father and a gracious aged man: him have you madded.

If the experiment worked, here are how the results should have played out: The first sentence should elicit a normal brain reaction. The brain recognizes that the sentence makes sense; unlike the next two lines, which the brain rejects. The fourth line is an example of functional shift, which is found in King Lear. Your brain is now thinking like Shakespeare.

via

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    English major :)
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